Good Design is Good Business
Our process is based on one fundamental fact: Differentiated strategic positioning and
evocative design are essentials for establishing an emotional and cognitive connection
between consumer and brand. Beyond the external, tangible attributes of a product
lies an intangible quality we call: Brand Essence.
At CF Napa we begin with an already thorough knowledge of the alcoholic beverage
industry, competitive landscape and target consumers. We leverage this experience
while working with our clients to discover their brand's unique Brand Essence, build
their strategic foundation and then harnesses its horsepower.
It's a proven system that has inspired extraordinary bottom line results and ROI (Return
on Innovation) for our clients.