David Schuemann
David Schuemann is the owner and creative director of CF Napa Brand Design.
An expert in brand development and design, David has grown CF Napa over
the past 10 years to one of the most respected firms in the industry and sought
by clients around the world. CF Napa has clients in over eight countries and
include some of the largest companies in the business as well many boutiques
and cult producers. The result has been some of the most critically acclaimed
and fastest growing brands in the alcoholic beverage business.
David earned his BFA in Graphic Design at the University of Wisconsin – Eau
Claire and started his career shortly after in Minneapolis where he worked for
record label, K-Tel Records and later Carlson Marketing Group, one of the
largest Ad agencies in the world. In 2000 David moved to San Francisco and
joined Addison Branding as their Design Director, where he lead packaging
and large corporate identity projects including the complete rebranding of
Hawaiian Airlines and their fleet of airplanes.
Unlike other agencies who design for a blinding myriad of industries, CF Napa's
focus is 100% within the alcoholic beverage industry. This focus has allowed
CF Napa to become an expert in the category. The result has been brands with
more successful positioning and more powerful aesthetics that consistently
increase market share and bottom line profits for their clients.
David's philosophy is based on one simple belief: Differentiated strategic
positioning and evocative design are essentials for establishing an emotional
and cognitive connection between consumer and brand. At CF Napa Brand
Design we work closely with our clients to discover their brand’s essence,
refine it through consumer insights, cultural understanding and market
expertise and then transform it through compelling storytelling into
exceptional design solutions that connect deeply with consumers for
market success and ROI (Return On Innovation).
CF Napa's work has reaped international recognition by nearly every major
design competition including AIGA (American Institute of Graphic Arts),
Communication Arts, Graphis, Graphic Design USA, How Magazine, London
International Design Awards, Mobius Awards, The New York Festivals, Print,
Step Magazine, and Type Directors Club. In addition their work has been
showcased in numerous books and publications and in 2008 David was
showcased in Graphic Design USA as one of the "People to watch."
CF Napa's work has been showcased in many museums including the MOMA
(Museum of Modern Art) in San Francisco, the San Francisco Museum of Craft
and Design and the Napa Valley Museum. CF Napa's work is also part of the
permanent collection at the Cooper Hewitt Design Museum at the Smithsonian
and the permanent collection of the American Design Archives at the Denver
Art Museum.
While the awards and recognition are great, what really excites David is
building and watching a brand take off. "Helping our clients' brands and
businesses become successful is what really matters to me."
David currently lives in Napa Valley with his wife, three children and
black lab, Pica.