References

  • “When you make changes to a 1.8 million case brand you want to make sure you maintain and expand your primary base. CF Napa creatively utilized the Fetzer equities while increasing the core messaging and quality cues of the brand. The creativity behind their solution truly stands-out. Not only did they create a successful new package, it was accomplished from design to bottling line in 3 months with their team working remotely with ours in Chile. Impressive work all the way around.

    With a 1.8 million case brand, production efficiency is a key factor in the bottom-line.

    CF Napa increased the quality of our finished goods while protecting production efficiencies. The new bottles, capsules and labels all run seamlessly on our production line. Working with CF Napa has truly been a wining formula.”

    Rodrigo Maturana
    Global Marketing Director
    Fetzer Vineyards

  • “Aggressive, talented and efficient. When I missed errors, they caught them. When I dropped balls, they caught them. Professional and thorough, from bottle concept to bottled bourbon… Quality inside and outside the bottle.”

    Dan Garrison
    Owner
    Garrison Brothers Distillery

  • “There are several tempting design agencies and portfolios out there. Every year the competition is keener. Yet CF Napa stands apart with many winning seasons, a deep bullpen and a very savvy manager.

    They work fast, and their splendid crew develops several winning designs to choose from—with no lead ups or “straw men.” Dave Schuemann is talented and driven. He often functions as our brand psychiatrist. He knows how to listen, what questions to ask. He understands the wine business, the categories, the trends. He gives it to you straight. In the end, we walk out of there with more than a powerful package. We get a keener, deeper product narrative, too.
    The best part of our CF Napa experience is showing their labels to our sales force. The buzz in the room becomes irrepressible and forces a premature coffee break. Some reach for the bottle mockup (DON’T TOUCH THAT!), others their cell phones. They can’t wait to show their new package to their distributor, the trade. What’s that worth?

    Our experience consistently proves one thing. CF Napa doesn’t just sell labels. They sell marketing director insurance.”

    David Brown
    VP Business Development
    Freixenet USA

  • “Our desire was to upscale the Line 39 label to reflect the high quality:price ratio that the brand had become known in the marketplace. CF Napa “hit it out of the park” and we still get feedback on a regular basis that the label looks far more expensive than the price. This is exactly what we wanted.”

    Roy Cecchetti
    Owner
    Cecchetti Wine Company

  • “Being new to the spirit world I was unsure of who to turn to when designing my custom bottle and new brand launch. CF Napa Brand Design came as a reference from a friend of mine who has been in the wine packaging business for 20 plus years. From start to finish David Schuemann and his team were a pleasure to deal with, and went above and beyond overseeing production challenges to see that my package was worthy of a top shelf product as requested. They now have earned a life long client.”

    David Souza
    Owner
    High Roller Spirits

  • “Launching our wine business has been an exciting and challenging process. At every turn there has been a learning curve. In creating our brand and marketing approach, CF Napa was invaluable in providing a combination of seasoned advice and fresh creativity. CF Napa excels at truly partnering with their clients to achieve an excellent outcome. We were a part of the design team and therefore feel tremendous connection to the packaging and website. We have received highly positive feedback on our brand’s “look and feel” and the story reflected by the visual representation of the brand. CF Napa has played a key role in our initial success.”

    Christina Landy
    Proprietor
    Landy Family Vineyards

  • “I have worked with CF Napa on many projects and all have turned out exceptionally well. They are easy to work with, their results are great, and the process is easy. They have great variety in their work, which allows them to design for all different types of packaging. The cost to benefit was well worth it.”

    Ray Signorello
    Proprietor
    Signorello Estate

  • “The team at CF Napa, are the consummate professionals in their field, with the talent to match these skills… I am comforted by their sincere concern for our brand and its success… I know they have our best interests and success in their heart, and their work ethics and commitment is proof positive of that commitment. We feel they are our partners in our destiny.”

    Jesse Lee Carrigan
    Partner
    Blue Head Tequila, LLC

  • “The team at CF Napa sets a benchmark for creative and intelligent design that delivers an emotional connection with their work. They have been engaging and responsive partners, always collaborative and fully understanding and inclusive of our brand essence and objectives. They always bring new and fresh ideas to the table that produce exciting results.”

    Steve Myers
    Vice President, Marketing
    Duckhorn Wine Company

  • “I have been in the wine business for 35 years and have worked with gaggles of designers in the past. CF Napa's team of talented designers consistently captures our vision, producing the most creative and professional final product.”

    Bill Leigon
    President
    Jamieson Ranch

  • “Much of the growth within the DeLoach portfolio is attributable to our design company, CF Napa. What sets them apart from other agencies is their creativity and ability to grasp the essence of each brand. They understand the intricacies of the beverage industry and the subtleties of positioning and communication. Their designs strike an emotional chord with our consumer and trade audiences. Dave and his team are talented, experienced and professional.”

    Jean-Charles Boisset
    Owner
    Boisset Family Estates

  • “Each time I work with CF Napa on a project I am in awe of their ability to capture the personality and essence of the brand, and make it come to life on the packaging. Unlike other design firms, CF Napa carefully guides their clients through the print and production process, all the way managing the vendors involved to ensure that your dream packaging is realized perfectly.”

    Amy Aiken
    Owner
    Meander Wines

  • “The advantage of working with CF Napa is that Dave Schuemann has an innate understanding of the market and marketplace trends. As a constant student of the wine business, Dave offers not just design counsel, but a strong handle on sales and category trends in the wine space, a winning combination.”

    Dennis Carr
    Vice President Marketing
    Charles Krug Winery

  • “Coming into a crowded category, we needed to make a strong statement quickly. That's why we chose CF Napa. We've worked with them in the past and found their designs to be contemporary and fresh without sacrificing a quality impression. Their work on Tapeña was especially impressive. The packaging has layers of complexity and the core quality cues that resonate with our target consumers. They also created POS, advertising and website materials that were strategic, consistent, realistic and within budget. We're so pleased with CF Napa's performance on Tapeña that we've hired them for more of our brands.”

    David Brown
    VP, Business Development
    Freixenet USA

  • “You aren't given many second chances in the wine industry to introduce a new brand, but CF Napa gave us that chance with their redesign of the Redtree packaging.”

    Roy Cecchetti
    Owner
    Cecchetti Wine Company

  • “CF Napa brought fantastic ideas and our new Slingshot label was born. The final touch, a bullet hole in a label, brought a smile to everyone’s face – an “aha moment” that reverberates through every market we are in. The instinct to pick up Slingshot from the shelf couldn’t be any stronger.”

    James Stewart
    General Manager
    Slingshot Wines

  • “Elaine, Sara and I at Culmina Family Estate Winery are delighted with the work of CF Napa. They have done an excellent job of executing the strategic vision of the design brief for our brand. They developed our brand's name, many of the proprietary names for our wines, our logo, packaging, marketing materials and signage. The response from both consumers and the trade has exceeded our expectations. The team at CF Napa are professional, responsive and efficient and are a real pleasure to work with.”

    Donald Triggs
    Co-Proprietor & Principal
    Culmina Family Estate Winery

  • “The thought of being able to create a label that would be both unique and true to our vision was not only a daunting task, it seemed impossible. From the first meeting with CF Napa, we had no doubt that they were the best choice for the job. They listened to our story, sifted through our magazine clippings and photographs, and really worked to get a sense of what we wanted our label to feel like. The staff was always available and willing to work with us and always returned emails and phone calls in a timely manner. Because we are such a small producer, the initial investment of label design was incredibly difficult to budget for. It has been by far the greatest investment we have ever made and our gorgeous label continues to make us smile when it turns heads and sparks conversation.”

    Steve and Stephanie Domenichelli
    Owner-Winemakers
    Domenichelli Wines

  • “Beyond their creativity, what sets the design team of CF Napa apart are their responsiveness, practical, cost effective approach, and flexibility in meeting the client’s needs. They work within budgets, respond quickly to electronic mail and telephone calls, and meet deadlines.”

    Patricia M. Rock
    Proprietor
    Saracina Vineyards

  • “Effective marketing and brand image are paramount to a winery’s success. Beyond the excellent reviews we’ve had over the years for our wines, we’ve had as much positive feedback on our brand packaging. There is a distinct art to creating something esoteric and unique, yet appealing and elegant. I have worked with CF Napa through the years and I am a perfectionist by nature. CF Napa has worked patiently with me, showing tenacity when I declined proposed concepts, exhibited flair when I called for it, and exercised creativity in spades. I wouldn’t consider going elsewhere!”

    Claus Janzen
    Proprietor
    Bacio Divino Cellars

  • “Dave and his team have an amazing ability to capture a brand's essence. With very little input, they were able to create a design that was well beyond my expectations. They are extremely professional and a pleasure to work with.”

    Joel Aiken
    Winemaker, Proprietor
    Aiken Wines

  • “Working with professionals like CF Napa never seems expensive once you have already paid amateurs.”

    Gary Finnan
    Partner
    GFC Marketecture LLC