Slingshot

Slingshot Wine Packaging Design & Logo
Slingshot Wines asked CF Napa to redesign their wine brand.

Client

Slingshot Wines

Country

United States

Project Scope

Logo
Packaging
Print

Awards

2012 Communication Arts - 53rd Annual Design Exhibition, Packaging

2012 Communication Arts Design & Advertising Competition

2012 GDUSA - American Graphic Design Awards

2012 HOW International Design Awards - Best of Show Contender

2014 Mobius Awards - 2nd Place, "Certificate for Outstanding Creativity"

2015 Lurzer's International Archive

Slingshot Wine Packaging Design & Logo
 
Slingshot Wines Label Design Detail
The brand was reimagined by capturing the upstart personality of the brand through a new design. Rather than showcasing the slingshot, we designed a bullseye as the main icon that has a hole that is diecut through the label to the bottle. Embossing around the edges of the hole completes the effect for the consumer both visually and tactily.
Slingshot Wines Shipper Design
 
Slingshot Wines Packaging Before Redesign on Left & After on Right
 
Brand Strategy
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Story Development
Naming
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