Voveti

Voveti Prosecco Wine Packaging Design & Logo
Freixenet USA came to CF Napa to create a new Prosecco brand positioned toward a younger demographic and offered a contemporary alternative in an overly traditional category.

Client

Freixenet

Country

Italy

Project Scope

Naming
Logo
Packaging
Print

Voveti Prosecco Wine Packaging Design & Logo
 
Working closely with Frexienet name Voveti was developed, a derivative of the Latin root voveo, a verb meaning to “vow” or “promise” – a salute to the promise of this new partnership, and the exciting quality of the wine itself.The packaging was inspired by modern Italian fashion and fragrance. The bottle has a sleek feminine quality, and the label is a glossy, almost wet-looking black.
 
Voveti Prosecco Label Design Detail
 
Voveti Prosecco Brochure Design
Voveti Prosecco Brochure Spread Design
 
Voveti Prosecco Case Card Design
 
Voveti Logo Design
 
Brand Strategy
|
Story Development
Naming
|
|

|
|