Nimble Sonoma Wine Company
Zips Into the Fast Lane
Press Democrat
March 2013
Roy Cecchetti and David Schuemann discuss the successful brand development and rapid growth of Cecchetti Wine Company brands.
International Mobius Awards
1st Place Statuette
January 2013
The Mobius Awards – the oldest, independent, international design awards competition awarded CF Napa Brand Design's package design for High Roller the coveted 1st Place Statuette. The Mobius Awards draws entrants from 33 countries and consistently is one of the most prestigious design awards on the planet.
Gourmet Packages Team Substance With Style
Food Processing
October 2012
David Schuemann talks about CF Napa's recent redesign of Luna Nuda and how the right packaging can drive sales.
CF Napa's David Schuemann Presents at
the Wines of Chile Conference
in Santiago, Chile
August 2012
The seminar covered the results of research from Wine Intelligence, a leading company in consultancy, global marketing and market studies for the wine industry. It also covered the opportunities available to Chilean wines in the U.S. market, as well as preferences and behavior of U.S. consumers. David presented on “The core of every successful brand" and addressed new trends in packaging and labeling in relation to Chilean wines. He discussed ways to increase visibility in the complex U.S. market.
Communication Arts Insights
Brainstorms and Collaboration
June 2012
Design industry leader, Communication Arts, interviews David Schuemann.
Wine Producers Serving Greener Packaging
Packaging Digest
March 2012
David Schuemann discusses CF Napa's Yellow Jersey and Clif AstraPouch and the increasing demand for alternative green packaging.
High-End Retailers Talk Packaging
Wines & Vines Magazine
March 2012
CF Napa's The Climber AstraPouch is featured in the "Earn an elevated price-point with an elegant look and outstanding wine" discussion.
CF Napa’s David Schuemann Presents at
the Best Practices for Owning and
Operating a Winery Conference
March 2012
CF Napa Brand Design's Owner and Creative Director, David Schuemann, presented at the 6th Annual Best Practices for Owning and Operating a Winery conference on March 8 and 9, 2012, at the Hilton Garden Inn in Napa. Mr. Schuemann participated in a panel discussion titled “Developing and Growing Your Brand” that took place March 9 at 10:00 am.
Schuemann shares insights on
Millennial wine drinkers in
North Bay Business Journal article
Inside The Millennial Mind
North Bay Business Journal
February 2012
If you want to attract millennials to your business, you first have to understand them. David Schuemann, Owner and Creative Director of CF Napa Brand Design provides his insight on the millennial generation and how it effects your brand strategy.
CF Napa's Bluebird AstraPouch Feature Article
Package Design Magazine
January/February 2012
CF Napa's category changing Bluebird AstraPouch design featured by the Editor of Package Design Magazine.
Painted Rock Ranked #1 in BC and #3 in Canada
Wine Access Canadian Wine Awards
November 2011
Painted Rock was just ranked the #1 winery in British Columbia and the #3 winery in Canada at the 2011 Wine Access Canadian Wine Awards, receiving 13 medals including 3 Gold, 4 Silver and 6 Bronze. The evocative, modern label design continues to build the foundation for Painted Rock's success.
Redtree, Line 39 & Backhouse Propel Cecchetti Toward 300,000 Cases
Shanken News Daily
September 2011
Cecchetti Wine Company's Redtree & Line 39 brands continue to be some of the fastest growing brands in the US, an exceptional ROI on CF Napa's design work. Redtree saw its volume rise 24.5% to 137,000 cases last year and Line 39 has nearly doubled in volume to 63,000 cases. New brand, Backhouse has tripled first year targets with cases expected to reach 30,000 cases. Cecchetti expects its total portfolio to be near the 300,000-case-mark by the end of 2011.
CF Napa Featured: AstraPouch Design For Premium Brands
North Bay Business Journal
September 2011
CF Napa designed Birdbird for Home Team Wines and The Climber for Clif Family Winery in a 1.5 liter AstraPouch, instead of the traditional bottle. Premium brands are breaking new ground by selecting an AstraPouch design as a green alternative for their packaging needs.
CF Napa Shares Expertise: Wines & Vines Cover Story
Wines & Vines
May 2011
CF Napa Brand Design's Owner and Creative Director David Schuemann shares how to avoid several common printing and bottling mistakes. Paper issues, embossing, debossing, label application, and bottling tests are discussed to ensure your packaging looks and performs its absolute best.
San Francisco Chronicle Wine Competition
Label Contest Judging
January 2011
David Schuemann was part of the panel of judges at the First Annual 2011 San Francisco Chronicle Wine Competition Label Contest. The label contest winner was selected from 85 label entries. The SF Chronicle Wine Competition has once again broken records with overall entries at over 5,000 from 23 states, making it the largest competition of American wines in the world. The public tasting will be held Saturday, February 19, 2011 at Festival Pavilion, Fort Mason Center, San Francisco.
San Francisco Museum of Modern Art
How Wine Became Modern Exhibit
Design + Wine 1976 to Now
November 10, 2010 – April 11, 2011
CF Napa Brand Design is honored to announce the inclusion of several of their wine package designs in this prestigious exhibition. How Wine Became Modern explores the visual culture of wine and its stunning transformation over the last three decades.
Napa Valley Museum
Art & Wine The Expression of An Industry Exhibit
August – October 2010
CF Napa Brand Design was honored to have six of the studio's wine label, shippers and other work included in this comprehensive look at the artwork, packaging and presentation of Napa Valley's internationally-acclaimed wines.
Beverage World Magazine
BevStar Awards 2010
July 2010
The BevStar Awards recognize innovation among individual brands across beverage categories based on innovation in ingredients, packaging and positioning, as well as overall uniqueness. CF Napa's concept and design for the Four Wines Tube was selected as the Eco-Leader. This innovative packaging reduces its carbon footprint by 50% vs. traditional wine packaging, uses 100% recyclable materials and is printed using wind power.
Luxury Marketing Council
How to Make Sense of Today's Chaotic Luxury Wine Market
An Advanced Survival School for Wine Marketers
June 10, 2010
David Schuemann, the Owner and Creative Director of CF Napa, was a featured speaker at Rubicon Estate for the June Luxury Marketing Council conference on the Luxury Wine in the Napa Valley. Dave offered tangible and actionable examples of successful strategies and tactics that CF Napa employs with its clients in today's marketplace that are creating and strengthening brand performance, customer experience, and market ROI for products, services and venues.
American Distilling Institute
Whiskey Distilling Workshop
June 3, 2010
David Schuemann, CF Napa Brand Design's Owner and Creative Director, spoke at The American Distilling Institute's Workshop in June. David covered several key elements to building a successful spirits brand including CF Napa's process to determine a brand's "Essence" and the critical role that it should play in building a brand. David's talk also touched on how investment in packaging of a spirit can correlate directly to bottom line success and the relative affordability of custom glass and the opportunities that this can provide even boutique productions.
Wine Road – Northern Sonoma County
The New ABC: – Always Be Creative
Turning assets into customers
May 26, 2010
David Schuemann, CF Napa Brand Design's Owner and Creative Director, was a featured speaker at the Wine Road one day seminar and discussed the power of creativity in the wine business. The talk outlined CF Napa's process of discovering a brand's intangible qualities called "Brand Essence" and how this can be leveraged to enhance a winery's or brand's existing assets for increased bottom line results.
CF Napa Featured: Wine Business Monthly – Second Labels
Wine Business Monthly
April 2010
The article, Second Labels, explores how both second labels and redesigned packaging for existing brands target certain price segments. CF Napa Brand Design's Owner and Creative Director David Schuemann discusses building value through packaging that increases perceived value through improved packaging to protect against retailer discounting and improved sales through increased consumer "pull". CF Napa Brand Design's redesign of Dancing Coyote is featured as an example of a brand they restaged to reflect a higher perceived value.
Wines and Vines
May 2010 Packaging Issue
The article highlights an interview with David Schuemann, CF Napa Brand Design's Owner and Creative Director, about their wine package strategy and what's motivating packaging design decisions in today's market. CF Napa's new brands for Target Brands, Inc. and green packaging for Four Wine Brand were featured in the article along with CF Napa's rebrand of Diageo's Jade Mountain that was prominently featured on the issue's cover.
North Bay Business Journal
Wine Packaging Shifts to Thrift in Cost, Resources
North Bay Business Journal interviews David Schuemann of CF Napa Brand Design for his expertise on the latest trends in wine packaging and brand development in today's economy. According to Schuemann, wineries are "reworking brands to enter a new price point, particularly the hot under-$10-a-bottle segment."
Wine Brands
Success Strategies for New Markets,
New Consumers and New Trends
This latest brand book on how to build a successful Wine brand showcases two brands created by CF Napa Brand Design and their on-target messaging for their particular target demographic.
Wines & Vines
Label Makeovers
CF Napa Brand Design's redesign of the identity and packaging for J Vineyards still wine labels is showcased. The new package design pulls its inspiration from each varietal's vineyard and the Russian River appellation.
Impact & Market Watch
Redtree – Named a 2008 Impact Hot Prospect Brand
M. Shanken has named Cecchetti Wine Company's Redtree brand designed by CF Napa Brand Design a 2008 Impact Hot Prospect Brand in the Sept 1 & 15 issues of Impact Global Newsletter. The criteria for this prestigious award are: depletions of least 50,000 nine-liter cases but not over 200,000 in 2008 and at least 15% growth in 2008 and consistent growth in 2006 and 2007.
Beverage World
Breaking the "Rules"
Jean-Charles Boisset, President of Boisset Family Estates attributes its portfolio brand growth to packaging designed by design partner CF Napa Brand Design.
Wine Country Minute
Design Cents
Wine Country Minute Interviews David Schuemann, Owner and Creative Director of CF Napa Brand Design for his expertise on wine label design. Schuemann shares his insight in the industry: "Our business is about selling wine. It is not purely decorative design".
Logo Lounge
Master Library Series, Initials & Crests
Master Library Series, Animals & Mythology
CF Napa Brand Design has been selected for inclusion in two of Logo Lounge's design annuals this year. Logo Lounge is a web-based resource that showcases the best logo designs from around the world. Each year the best-of-the-best are selected for publication in their design annuals that feature identities by leading industry designers from around the globe.
American Package Design Awards, GDUSA 2009
Perception, Perception Wines
Grand Rêve, Grand Rêve Vintners
Brazin, Delicato Family Vineyards
Anatomy, Hesperian Wines
The American Package Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, four of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
Napa Valley Register
CF Napa Reaps Awards
CF Napa continues to garner top honors. David Schuemann, Owner and Creative Director of CF Napa Brand Design was selected by Graphic Design USA this year as "One to Watch" and CF Napa was showcased as one of the top design firms in the United States by "Branding -USA 2" a graphic communications publication.
Zink – Miracles of Modern Design
Label Conscious Wines
Zink, an international fashion, beauty, design, art and entertainment magazine, spotlights CF Napa's outstanding designs and how CF Napa incorporates "brand story" into the overall design solution.
London International Awards
Finalist: Ehlers Estate 1886, Ehlers Estate
The London International Awards, regarded by many as the most prestigious global award honoring advertising, design and digital media has named CF Napa Brand Design as a finalist in the "Best in Packaging" category. For the past 24 years the iconic LIA has awarded the best worldwide, celebrating the power of ideas, and recognizing the Legends, Iconoclasts, and Avatars of creative excellence.
American Graphic Design Awards, GDUSA 2008
Brazin, Delicato Family Vineyards
Veloce, Turrini Wine & Spirits
Fuse, Fuse Wine Company
Janzen To Kalon, Janzen Estate
Redtree, Cecchetti Wine Company
The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, five of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
Step Inside Design
Step 100 Annual
Two of CF Napa's designs win big, and make the list for the top 100 designs of the year for Step Inside Design magazine, one of the premier design annuals in the graphic design industry.
Graphic Design USA
People to Watch in 2008
David Schuemann, Owner and Creative Director for CF Napa Brand Design has been named as a "Person to Watch in 2008" in Graphic Design USA, a magazine that features graphic design trends, people, ideas and products from the design community.
Design Gallery
Packaging that Sells
CF Napa Brand Design's innovative and eco friendly design of Boisset Family Estates' Yellow Jersey was chosen for inclusion in Design Gallery's Brand Packaging design annual. This innovative wine brand is bottled in a PET (Plastic) wine bottle designed by CF Napa Brand Design.
Brand Packaging
Is Your Brand the Real Deal?
CF Napa Brand Design's redesign for Hanna Winery's wine identity and packaging is featured in Brand Packaging on the importance of communicating brand authenticity. Brand Packaging Magazine is a brand design magazine that highlights innovative packaging from around the world.
International Mobius Awards
1st Place Statuette, Best in Show Nominee
Janzen Estate Wines, To Kalon Vineyard
The Mobius Awards – the oldest, independent, international design awards competition awarded CF Napa Brand Design's package design for Janzen Estate the coveted 1st Place Statuette and additionally nominated it for Best in Show. Mobius Awards draws entrants from 33 countries and consistently is one of the most prestigious design awards on the planet.
American Graphic Design Awards, GDUSA 2007
Vagabond, Janzen Estate
Domenichelli, Domenichelli Wines
Stampede, Stampede Brewing Co.
The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, three of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
American Graphic Design Awards, GDUSA 2006
Old Ghost, Klinker Brick Winery
Parallel Wines
Napa Valley Toffee
Cycles Gladiator, Hahn Family Wines
Saracina Vineyards
The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, five of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
Permanent collection of the American
Design Archives at the Denver Art Museum
Edge Wines
Pazzo, Bacio Divino
The Denver Art Museum's American Design Archives, represents the most comprehensive holding of American graphic design from 1980 to the present in the world. CF Napa Brand Design is thrilled to announce that several of its works have been accepted into the permanent collection at the Denver Art Museum.