6 Telltale Signs it’s Time for a Brand Redesign
Whether you're a boutique producer or a multi-million case global brand, the time will inevitably come for a package redesign. For better or for worse, market success simply doesn't allow stagnancy - it demands change to keep up with trends, to expand product lines, and to maintain engagement with consumers. For full article click here.Download Full News Article
David Schuemann to judge packaging at the 2015 Los Angeles International Wine Competition
For 76 years, the Los Angeles International Wine Competition has showcased the finest domestic and international vintages through a wine-tasting event that is widely considered to be one of the most prestigious in the United States. An esteemed panel of judges use a blind-tasting method, maintaining the highest standards of integrity and professionalism that has remained the competition’s foundation for 76 years. David Schuemann will be attending the event as a guest judge for the wine label competition. For event details click here.
Book Signing Event: 2015 Kitchens in the Vineyards
Each April, five hosts in the heart of wine country graciously open the doors of their stunning homes for Kitchens in the Vineyards, Napa Valley's favorite home tour, benefiting Music in the Vineyards. David Schuemann is a featured author at the event will be signing copies of his book, 99 Bottles of Wine. Click Here to purchase tickets for this event.
David Schuemann Joins Artisan Spirit Advisory Board
CF Napa is proud to announce their partnership with Artisan Spirit Magazine! David Schuemann has joined the advisory board along with other industry professionals as a resource to the publication, its readers, and artisan distillers everywhere.
David Schuemann Speaks at Women of the Vine Global Symposium
Topic: Branding that Works - How to Stand Out Amongst the Competition. David Schuemann will lead the discussion and guide you through the process of concept to design to successful marketing of wine. David will be joined by: Emilie Eliason, Marketing Director, J Vineyards & Winery and Laura Jense, Vice President Marketing & Sales at Terlato Wines International. Following the discussion, David will be signing copies of his book, 99 Bottles of Wine. For more information click here.
CF Napa Sponsors Women of the Vine Global Symposium
CF Napa is proud to announce their sponsorship of the first ever Women of the Vine Global Symposium. As a member of the Advisory Board, David Schuemann will be guiding a discussion called Branding that Works: How to Stand out Amongst the Competition. In addition to their sponsorship, CF Napa also collaborated with WOTV to develop the logo for the event.
The Women of the Vine Global Symposium is the first of its kind two-day trade event enabling women across all sectors of the wine industry and across the globe to connect, network, mentor, collaborate and support each other.
It uncovers some of the personal, family and business dynamics of today’s women in wine. The Symposium aims to provide tangible strategies to help women further their careers within the ever-changing wine world.
Women of the Vine Global Symposium
March 12 -14
Meritage Resort & Spa
David Schuemann Speaks at the ACSA Conference and Trade Show
The American Craft Spirits Association (ACSA) held its inaugural convention and trade show in Austin Texas, February 14-16. CF Napa was a proud sponsor of the event and was asked to design the the new ACSA logo. David Schuemann lead a session called "We Drink With Our Eyes" - How leveraging brand story and packaging can help you stand out from your competitors and drive sales.
The Psychology of Wine Labels
"Sure, many people have an oenophile friend who knows that a bottle of 1787 Chateau Lafite with the initials Th.J. etched on it sold for more than $150K. However, most of us either stick with a few vintages we’re already familiar with or, when we want to choose a new wine, we make the decision largely based on the label. That’s right, the label."Download Full News Article
The Hess Collection Deputs Refined Quality Statement
Investment in Elevated Packaging Heralds Upcoming 30th Anniversary For more information.
From Branding to Bottling
A Dozen Packaging Innovations Could Improve Your Bottom LineDownload Full News Article
David Schuemann to Speak at Wine Vision 2014, London UK
Wine Vision 2014 returns to London with the objective of setting an agenda for the wine sector. The conference will hear from experts in many fields including branding, packaging, multi-channel retailing, digital communications and emerging markets- freshly igniting the debate about how the industry can innovate and prepare better for the future. CF Napa owner and creative director David Schuemann will be one of the leading experts and is scheduled to speak on the topic of: "We Drink with our Eyes™, Why those that like the label love the wine". For more information
2014 Package Design Award Winners
Made from a custom glass mold, Anew's package stands out on a store shelf. An applied ceramic label provides a faux-etch look that conveys the brand essence of Anew - "for those seeking balance in their life".Download Full News Article
Forbes: The Coolest Wine Labels for 2014
It’s time for the coolest wine labels slideshow—an annual, and sometimes bi-annual, collection of wine labels that go above and beyond, delivering a “wow” factor that makes them as much fun to look at as they are to consume. For more informationDownload Full News Article
David Schuemann Joins Women of the Vine Advisory Board as Organization Prepares for First Annual Global Symposium
David Schuemann To Speak at Wines & Vines Pack. 2014
Wines & Vines offers industry experts an all-day conference about wine packaging: what works and what does not, how it serves wine sales, anti-counterfeiting, and the technology and innovations that serve good packaging. Join CF Napa and guest speaker David Schuemann during the Morning General Session at 9:00am where Dave will explore and discuss the process behind implementing an innovative design. After the presentation, be sure to stop by booth #34 to view latest work by CF Napa and review our book, 99 Bottles of Wine. For more information
More Than Words – Evoking Emotion and Intrigue with Wine Label Art
Staring down at a restaurant's wine list, there's only so much to go on for the average wine drinker. Often, the varietal, winery's reputation, and price guide us. If we can manage to remember that we've had it before or enjoyed our visit to the tasting room, that helps, too. But standing amid the rows of bottles in our local wine shop or supermarket, consumers are often swayed by a whole different element: the wine label.Download Full News Article
When it’s Time to Redesign, How to Collaborate on Packaging Design
When wineries have grown enough to become established brands, the time inevitably comes that someone wants to redesign the packaging. David Schuemann, Owner and Creative Director of CF Napa and author of the book 99 Bottles of Wine, enumerates what motivates clients.Download Full News Article
David Schuemann Speaking at the Craft Beverage Expo
CF Napa Owner and Creative Director David Schuemann will be speaking on Thursday May 8, 2014 at the Craft Beverage Expo in San Jose on the topic of: Sending the Right Message- Defining and Refining Your Brand. For More Information
David Schuemann Speaks at Unified Wine & Grape Symposium
Wine Packaging: Steps, Trends and Innovations to Increase Consumer Pull Do consumers face too many choices in the wine category these days? In the canyon of glass, how do brands break out and truly differentiate through packaging, identity, design and positioning? What role does glass play in the future of wine packaging? Will design have to give way to legal mandates? These are some of the questions we look to tackle as we explore the evolving landscape of wine labeling and package design. We are excited to have you join and participate with this panel and hopefully gain a greater appreciation for what the future might hold and some tips from design experts on how you might break away from the mundane canyon of glass.
Wine Review Online’s Review of “99 Bottles of Wine”
Great Wine News Review of “99 Bottles of Wine”
CF Napa Brand Design offers the stories behind many of its label designs in 99 Bottles of Wine. By understanding a person's emotional and cognitive response to design, graphic artists are captivating and reflecting the true essence within each bottle.Download Full News Article
“99 Bottles of Wine” Explores the Fine Art of Label Making
The book highlights not just the label design, but the clients and processes behind the design. In deciding the write the book, "I thought people would find it interesting to see just how much goes into something that they probably never stopped and thought much about," author David Schuemann said. "There are so many interesting stories - the people behind the brands themselves and the challenges they were facing."Download Full News Article
Some Very Fine Wine Books
AM650’s Best of Food & Wine Guest Speaker David Schuemann, Author of “99 Bottles of Wine”
Toronto's AM650 Tony & Kasey’s Best of Food and Wine Show interviews David Schuemann and discusses the importance of wine packaging and David's new book 99 Bottles of Wine: The Making of the Contemporary Wine Label. LISTEN TO PODCAST
NPR’s Kojo Nnamdi Show – Bottles and Brains: What Wine Tells Us About Consumer Behavior
It's called "drinking with our eyes" -- the way many of us choose wine bottles based purely on our reactions to their labels. But the science behind wine marketing reveals a great deal about the collective psychology of consumers. We explore the secrets some marketers employ to appeal to consumers and learn how to judge wine by factors other than their labels with guest David Schuemann. LISTEN TO PODCAST
Wine Labels: Think, Create, Effervesce
Book Focus on Packaging Design, “99 Bottles of Wine”
Drinking With Your Eyes
“As consumers, we all eat and drink with our eyes,” said David Schuemann, owner and creative director of CF Napa Brand Design. “A wine label is a major factor influencing not only purchase decisions but also our actual enjoyment of the wine.”Download Full News Article
Wine Enthusiast’s Holiday Gift Guide Featuring “99 Bottles of Wine”
David Schuemann's full color coffee table wine book, 99 Bottles of Wine, is featured in Wine Enthusiast's Ultimate Holiday Gift Guide, the annual list of must-haves for the wine lover, the cocktail connoisseur and the beer devotee - and anyone who really loves great cheese and chocolate.Download Full News Article
How To Design A Best-Selling Wine Label – A Q&A with the man behind “99 Bottles of Wine”
David Schuemann, and his studio CF Napa, have designed labels for dozens of well-known and small-batch brands. David has just released a book of his favorites, 99 Bottles of Wine, and reveals to us just what draws people’s eye to a bottle and why certain labels simply turn us off.Download Full News Article
CRN Digital Talk Radio’s Interview with David Schuemann, author of “99 Bottles of Wine”
Melding story, heritage, imagination and marketing with evocative design, Napa-resident and author David Schuemann, a leading designer to the wine world, gives readers a behind-the-scenes peek into how a wine’s story comes to life on its package--and how it lures a customer in. LISTEN TO PODCAST
Anew, Ste. Michelle Wine Estates wins Glass Packaging Institute’s 2013 Clear Choice Awards
Made from a custom glass mold, Anew's package stands out on a store shelf. An applied ceramic label, by CF Napa Brand Design, provides a faux-etch look that conveys the brand essence of Anew- "for those seeking balance in their life."Download Full News Article
Best of the Bottles, an Examination of the Elements of Winning Packaging
CF Napa's Cecchetti Wine Co. Austerity shipper is recognized by Beverage Testing Institute as the winning shipper design for 2012's Wine Packaging Competition. When creating the label and packaging design, Roy Ceccetti challenged CF Napa with his concept, "Create a new wine brand named Austerity that looks like a million bucks, tastes like a million bucks but doesn't cost a million bucks."Download Full News Article
David Schuemann Speaks at The Luxury Marketing Council’s “Best Practices for Small Producers”
David Schuemann spoke about “Wine Label Design, the Do’s and Don’ts”at The Luxury Marketing Counsil's “Best Practices for Small Producers” boot camp on August 8th, 2013 at Inglenook Vineyards Rutherford, CA.
David Schuemann Interviewed on radio program “The Sipping Point”
Famous Branding and Wine Label Designer David Schuemann Joined us to talk about what wineries consider when creating their labels. Dave's new book 99 Bottles of Wine tackles this topic and highlights 99 of his most iconic works. The book will be released in June and details can be found at www.99bottlesofwine.com LISTEN TO PODCAST
Women for WineSense – Marketing & DTC Roundtable with David Schuemann
David Schuemann spoke on April 15, 2013 at Women for WineSense's roundtable at Stag's Leap Wine Cellars Napa, CA.
Nimble Sonoma Wine Company Zips Into the Fast Lane
Roy Cecchetti and David Schuemann discuss the successful brand development and rapid growth of Cecchetti Wine Company brands.Download Full News Article
International Mobius Awards
The Mobius Awards – the oldest, independent, international design awards competition awarded CF Napa Brand Design's package design for High Roller the coveted 1st Place Statuette. The Mobius Awards draws entrants from 33 countries and consistently is one of the most prestigious design awards on the planet.
Team Substance With Style
David Schuemann talks about CF Napa's recent redesign of Luna Nuda and how the right packaging can drive sales.Download Full News Article
CF Napa’s David Schuemann Presents
at the Wines of Chile Conference
in Santiago, Chile
The seminar covered the results of research from Wine Intelligence, a leading company in consultancy, global marketing and market studies for the wine industry. It also covered the opportunities available to Chilean wines in the U.S. market, as well as preferences and behavior of U.S. consumers. David presented on “The core of every successful brand" and addressed new trends in packaging and labeling in relation to Chilean wines. He discussed ways to increase visibility in the complex U.S. market. View full news article
Communication Arts Insights
Design industry leader, Communication Arts, interviews David Schuemann. View full news article
Wine Producers Serving Greener Packaging
David Schuemann discusses CF Napa's Yellow Jersey and Clif AstraPouch and the increasing demand for alternative green packaging. View full news article
High-End Retailers Talk Packaging
CF Napa's The Climber AstraPouch is featured in the "Earn an elevated price-point with an elegant look and outstanding wine" discussion.Download Full News Article
CF Napa’s David Schuemann Presents at the Best Practices for Owning and Operating a Winery Conference
CF Napa Brand Design's Owner and Creative Director, David Schuemann, presented at the 6th Annual Best Practices for Owning and Operating a Winery conference on March 8 and 9, 2012, at the Hilton Garden Inn in Napa. Mr. Schuemann participated in a panel discussion titled “Developing and Growing Your Brand” that took place March 9 at 10:00 am.Download Full News Article
Schuemann shares insights on
Millennial wine drinkers in
North Bay Business Journal article
If you want to attract millennials to your business, you first have to understand them. David Schuemann, Owner and Creative Director of CF Napa Brand Design provides his insight on the millennial generation and how it effects your brand strategy.Download Full News Article
Painted Rock Ranked #1 in BC and #3 in Canada
Painted Rock was just ranked the #1 winery in British Columbia and the #3 winery in Canada at the 2011 Wine Access Canadian Wine Awards, receiving 13 medals including 3 Gold, 4 Silver and 6 Bronze. The evocative, modern label design continues to build the foundation for Painted Rock's success.Download Full News Article
Redtree, Line 39 & Backhouse Propel Cecchetti Toward 300,000 Cases
Cecchetti Wine Company's Redtree & Line 39 brands continue to be some of the fastest growing brands in the US, an exceptional ROI on CF Napa's design work. Redtree saw its volume rise 24.5% to 137,000 cases last year and Line 39 has nearly doubled in volume to 63,000 cases. New brand, Backhouse has tripled first year targets with cases expected to reach 30,000 cases. Cecchetti expects its total portfolio to be near the 300,000-case-mark by the end of 2011.
CF Napa’s Bluebird AstraPouch Feature Article
CF Napa's category changing Bluebird AstraPouch design featured by the Editor of Package Design Magazine.Download Full News Article
CF Napa Featured: AstraPouch Design For Premium Brands
CF Napa designed Birdbird for Home Team Wines and The Climber for Clif Family Winery in a 1.5 liter AstraPouch, instead of the traditional bottle. Premium brands are breaking new ground by selecting an AstraPouch design as a green alternative for their packaging needs.
CF Napa Shares Expertise: Wines & Vines Cover Story
CF Napa Brand Design's Owner and Creative Director David Schuemann shares how to avoid several common printing and bottling mistakes. Paper issues, embossing, debossing, label application, and bottling tests are discussed to ensure your packaging looks and performs its absolute best.Download Full News Article
San Francisco Chronicle Wine Competition
David Schuemann was part of the panel of judges at the First Annual 2011 San Francisco Chronicle Wine Competition Label Contest. The label contest winner was selected from 85 label entries. The SF Chronicle Wine Competition has once again broken records with overall entries at over 5,000 from 23 states, making it the largest competition of American wines in the world. The public tasting will be held Saturday, February 19, 2011 at Festival Pavilion, Fort Mason Center, San Francisco.
San Francisco Museum of Modern Art
CF Napa Brand Design is honored to announce the inclusion of several of their wine package designs in this prestigious exhibition. How Wine Became Modern explores the visual culture of wine and its stunning transformation over the last three decades.Download Full News Article
Napa Valley Museum
CF Napa Brand Design was honored to have six of the studio's wine label, shippers and other work included in this comprehensive look at the artwork, packaging and presentation of Napa Valley's internationally-acclaimed wines.
Beverage World Magazine
The BevStar Awards recognize innovation among individual brands across beverage categories based on innovation in ingredients, packaging and positioning, as well as overall uniqueness. CF Napa's concept and design for the Four Wines Tube was selected as the Eco-Leader. This innovative packaging reduces its carbon footprint by 50% vs. traditional wine packaging, uses 100% recyclable materials and is printed using wind power.Download Full News Article
Luxury Marketing Council
David Schuemann, the Owner and Creative Director of CF Napa, was a featured speaker at Rubicon Estate for the June Luxury Marketing Council conference on the Luxury Wine in the Napa Valley. Dave offered tangible and actionable examples of successful strategies and tactics that CF Napa employs with its clients in today's marketplace that are creating and strengthening brand performance, customer experience, and market ROI for products, services and venues.
American Distilling Institute
David Schuemann, CF Napa Brand Design's Owner and Creative Director, spoke at The American Distilling Institute's Workshop in June. David covered several key elements to building a successful spirits brand including CF Napa's process to determine a brand's "Essence" and the critical role that it should play in building a brand. David's talk also touched on how investment in packaging of a spirit can correlate directly to bottom line success and the relative affordability of custom glass and the opportunities that this can provide even boutique productions.
Wine Road – Northern Sonoma County
David Schuemann, CF Napa Brand Design's Owner and Creative Director, was a featured speaker at the Wine Road one day seminar and discussed the power of creativity in the wine business. The talk outlined CF Napa's process of discovering a brand's intangible qualities called "Brand Essence" and how this can be leveraged to enhance a winery's or brand's existing assets for increased bottom line results.
Wines & Vines – 11th Annual Packaging Issue
The article highlights an interview with David Schuemann, CF Napa Brand Design's Owner and Creative Director, about their wine package strategy and what's motivating packaging design decisions in today's market. CF Napa's new brands for Target Brands, Inc. and green packaging for Four Wine Brand were featured in the article along with CF Napa's rebrand of Diageo's Jade Mountain that was prominently featured on the issue's cover.Download Full News Article
CF Napa Featured: Wine Business Monthly – Second Labels
The article, Second Labels, explores how both second labels and redesigned packaging for existing brands target certain price segments. CF Napa Brand Design's Owner and Creative Director David Schuemann discusses building value through packaging that increases perceived value through improved packaging to protect against retailer discounting and improved sales through increased consumer "pull". CF Napa Brand Design's redesign of Dancing Coyote is featured as an example of a brand they restaged to reflect a higher perceived value.Download Full News Article
North Bay Business Journal
North Bay Business Journal interviews David Schuemann of CF Napa Brand Design for his expertise on the latest trends in wine packaging and brand development in today's economy. According to Schuemann, wineries are "reworking brands to enter a new price point, particularly the hot under-$10-a-bottle segment."Download Full News Article
This latest brand book on how to build a successful Wine brand showcases two brands created by CF Napa Brand Design and their on-target messaging for their particular target demographic.Download Full News Article
Wines & Vines – 10th Annual Packaging Issue
CF Napa Brand Design's redesign of the identity and packaging for J Vineyards still wine labels is showcased. The new package design pulls its inspiration from each varietal's vineyard and the Russian River appellation.Download Full News Article
Impact & Market Watch
M. Shanken has named Cecchetti Wine Company's Redtree brand designed by CF Napa Brand Design a 2008 Impact Hot Prospect Brand in the Sept 1 & 15 issues of Impact Global Newsletter. The criteria for this prestigious award are: depletions of least 50,000 nine-liter cases but not over 200,000 in 2008 and at least 15% growth in 2008 and consistent growth in 2006 and 2007.Download Full News Article
Beverage World – Global Edition
Jean-Charles Boisset, President of Boisset Family Estates attributes its portfolio brand growth to packaging designed by design partner CF Napa Brand Design.Download Full News Article
Wine Country Minute
Wine Country Minute Interviews David Schuemann, Owner and Creative Director of CF Napa Brand Design for his expertise on wine label design. Schuemann shares his insight in the industry: "Our business is about selling wine. It is not purely decorative design".Download Full News Article
CF Napa Brand Design has been selected for inclusion in two of Logo Lounge's design annuals this year. Logo Lounge is a web-based resource that showcases the best logo designs from around the world. Each year the best-of-the-best are selected for publication in their design annuals that feature identities by leading industry designers from around the globe.
American Package Design Awards, GDUSA 2009
The American Package Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, four of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
Napa Valley Register
CF Napa continues to garner top honors. David Schuemann, Owner and Creative Director of CF Napa Brand Design was selected by Graphic Design USA this year as "One to Watch" and CF Napa was showcased as one of the top design firms in the United States by "Branding -USA 2" a graphic communications publication.Download Full News Article
Zink – Miracles of Modern Design
Zink, an international fashion, beauty, design, art and entertainment magazine, spotlights CF Napa's outstanding designs and how CF Napa incorporates "brand story" into the overall design solution.Download Full News Article
London International Awards
The London International Awards, regarded by many as the most prestigious global award honoring advertising, design and digital media has named CF Napa Brand Design as a finalist in the "Best in Packaging" category. For the past 24 years the iconic LIA has awarded the best worldwide, celebrating the power of ideas, and recognizing the Legends, Iconoclasts, and Avatars of creative excellence.
American Graphic Design Awards, GDUSA 2008
The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, five of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
Step Inside Design
Two of CF Napa's designs win big, and make the list for the top 100 designs of the year for Step Inside Design magazine, one of the premier design annuals in the graphic design industry.Download Full News Article
Graphic Design USA
David Schuemann, Owner and Creative Director for CF Napa Brand Design has been named as a "Person to Watch in 2008" in Graphic Design USA, a magazine that features graphic design trends, people, ideas and products from the design community.Download Full News Article
CF Napa Brand Design's innovative and eco friendly design of Boisset Family Estates' Yellow Jersey was chosen for inclusion in Design Gallery's Brand Packaging design annual. This innovative wine brand is bottled in a PET (Plastic) wine bottle designed by CF Napa Brand Design.Download Full News Article
CF Napa Brand Design's redesign for Hanna Winery's wine identity and packaging is featured in Brand Packaging on the importance of communicating brand authenticity. Brand Packaging Magazine is a brand design magazine that highlights innovative packaging from around the world.Download Full News Article
International Mobius Awards
The Mobius Awards – the oldest, independent, international design awards competition awarded CF Napa Brand Design's package design for Janzen Estate the coveted 1st Place Statuette and additionally nominated it for Best in Show. Mobius Awards draws entrants from 33 countries and consistently is one of the most prestigious design awards on the planet.
American Graphic Design Awards, GDUSA 2007
The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, three of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
American Graphic Design Awards, GDUSA 2006
The American Graphic Design Awards spotlights each year's top design innovators and their designs. Out of 8,000 submissions from across the country, five of CF Napa Brand Design's designs were selected and featured in their prestigious annual.
Permanent collection of the American Design Archives at the Denver Art Museum
The Denver Art Museum's American Design Archives, represents the most comprehensive holding of American graphic design from 1980 to the present in the world. CF Napa Brand Design is thrilled to announce that several of its works have been accepted into the permanent collection at the Denver Art Museum.